Paseo Smart Facial Tissue

Paseo is a premium brand of paper products, primarily known for its high-quality facial and bathroom tissues. The brand was established to provide hygienic and soft tissue paper solutions, catering to both domestic and international markets. It is known for using 100% natural fiber from sustainably managed plantations.

The brand is manufactured under the umbrella of Asia Pulp & Paper (APP), which is one of the largest pulp and paper companies in the world. While Indonesia serves as its primary manufacturing hub due to the location of its parent company's vast resource base, Paseo products are distributed and sometimes processed in various regional facilities to serve over 65 countries worldwide.

Ownership of Paseo lies with Sinar Mas Group, a massive Indonesian conglomerate. Through its subsidiary, PT Purinusa Ekapersada (and the APP brand), the group manages the entire supply chain from forestry to the final retail product. This vertical integration allows Paseo to maintain a significant presence in the global tissue market while emphasizing dermatological testing and product softness.