Right Guard Deodorant

Right Guard is an iconic American brand of deodorant and antiperspirant that was introduced in 1960. Originally developed by the Gillette Company as the first aerosol deodorant, it revolutionized the personal care industry. The brand became synonymous with high-performance sweat protection, famously marketed for athletes and active lifestyle users.

Over the decades, the ownership of Right Guard has shifted through major corporate acquisitions. In 2006, when Procter & Gamble acquired Gillette, it was forced to divest Right Guard for antitrust reasons. The brand was then purchased by Henkel, the German consumer goods giant. In 2021, Henkel sold the Right Guard brand and several others to Thriving Brands LLC in North America, while it continues to be managed under different entities in other global regions.

Manufacturing of Right Guard products takes place in multiple locations across North America and Europe to facilitate global distribution. The brand remains a staple in the personal hygiene category, focusing on long-lasting protection and variety in scents and delivery methods such as sticks, gels, and aerosols.