Eyes & more eyewear

Eyes & more is a prominent European optical retail chain specializing in affordable prescription glasses and sunglasses. Founded in 2005 in the Netherlands, the brand disrupted the market by offering fixed pricing for eyewear, making high-quality optical products accessible to a wider audience. The company operates a vast network of stores across several European nations, including Germany, the Netherlands, Belgium, and Austria.

While the brand design and retail operations are rooted in Europe, the manufacturing of their frames and lenses typically involves a global supply chain, with production occurring in various international locations to ensure cost-effectiveness. In 2020, Eyes & more was fully integrated into the Hans Anders Retail Group, which itself is a major player in the European optical market. The group is backed by the global investment firm KKR, which provides the financial infrastructure for the brand's continued expansion and modernization across the continent.