Icebreaker Merino Clothing

Icebreaker is a pioneer in the natural performance apparel industry, founded in New Zealand in 1995 by Jeremy Moon. The brand revolutionized the outdoor industry by utilizing high-quality merino wool sourced from the Southern Alps of New Zealand to create sustainable alternatives to synthetic outdoor gear. While the design and heritage remain firmly rooted in New Zealand, the brand has grown into a global leader in ethical fashion.

Manufacturing of Icebreaker products occurs in various countries across Asia and Europe, primarily in facilities that meet strict ethical and environmental standards. In 2018, Icebreaker was acquired by VF Corporation, one of the world's largest apparel, footwear, and accessories companies. This acquisition has allowed the brand to expand its global reach while maintaining its commitment to transparency and sustainable sourcing.