Tretorn footwear and apparel

Tretorn is a historic Swedish brand founded in 1891 by Johan Dunker in Helsingborg. Originally established as a manufacturer of rubber goods, particularly galoshes, the brand achieved global fame for its high-performance tennis balls and iconic sneakers like the Nylite. Today, the brand is celebrated for its Scandinavian heritage, functional outerwear, and eco-friendly rainwear.

While the brand originated in Sweden, its manufacturing processes are currently distributed across multiple countries, including factories in Asia and various parts of Europe, to serve its international market. The brand's ownership has changed hands several times over the decades to help it navigate the global fashion and sports utility landscape.

Since 2015, Tretorn has been owned by the American brand management company Authentic Brands Group (ABG). Based in New York City, ABG manages a vast portfolio of global lifestyle and entertainment brands. Tretorn operates under a licensing model where various regional partners, such as The Heritage Group in Europe, handle distribution and local operations while maintaining the brand's core Swedish aesthetic.