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Trollkids outdoor apparel

ownerTrollkids (part of Harald-Mersmann Holding GmbH) (Germany)
originGermany
manufacturedmultipleCountries

Trollkids is a specialized outdoor brand for children that draws its inspiration from the rugged landscapes of Scandinavia. Founded in 2008 by a group of outdoor enthusiasts, the brand's primary mission was to provide affordable, high-quality, and robust outdoor gear specifically designed for kids, ensuring they remain protected and comfortable regardless of weather conditions. The brand's aesthetic often features a troll logo, a nod to Norwegian folklore, though the business operations are anchored in Germany.

While the brand project was born out of a passion for the Norwegian outdoors, the manufacturing of Trollkids products typically occurs in various global locations, common within the textile and sportswear industry. Ownership remains under its founding structural entities in Germany, specifically Trollkids-Kids Outdoor Vertriebs GmbH. The brand has grown significantly across Europe, becoming a staple for families seeking functional jackets, snowsuits, and hiking boots that offer waterproof and breathable properties tailored for active young explorers.

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