Monster Juice Mango Loco energy drink

Monster Energy was launched in 2002 by Hansen Natural Company, which had its roots in California dating back to the 1930s. The brand has since become one of the most recognizable energy drink labels globally, known for its diverse flavor profiles like the 'Juice' line seen here, specifically the Mango Loco variety inspired by the Mexican holiday Day of the Dead.

Today, the brand is owned by Monster Beverage Corporation. A significant partnership exists with The Coca-Cola Company, which holds a substantial equity stake in Monster and acts as its primary global distributor, facilitating its production in a wide network of bottling facilities across multiple countries. The brand remains headquartered in the United States, managing its global operations from Corona, California.