Benco Original chocolate granules

Benco Original is a well-known instant chocolate drink brand that is synonymous with breakfast culture in France. Famous for its unique granulated texture that dissolves quickly in milk, it has been a staple in European pantries for decades.

The brand was originally founded in France and grew to become a major player in the instant cocoa market. For transparency regarding ownership, the brand was part of the CPC International portfolio (which later became Bestfoods) until it was acquired by the Dutch consumer goods giant, Jacobs Douwe Egberts (JDE) Peet's, which oversees its current production and distribution.

Today, Benco is primarily manufactured in France to maintain its traditional taste profile and quality. It is marketed as a source of vitamins and minerals, specifically targeting families looking for an energetic start to their day.