Soft & Sicher Tissues (dm)

Soft & Sicher is a private label brand belonging to the German drugstore chain dm-drogerie markt. The brand specializes in various paper hygiene products including facial tissues, toilet paper, and wet wipes.

Originally established in Germany to provide high-quality but affordable daily essentials, the products are manufactured in cooperation with various European paper mills, primarily located in Germany to maintain low logistics costs and quality standards. As a dm house brand, it remains under the direct management and ultimate ownership of the parent company dm-drogerie markt GmbH & Co. KG.