Cushelle Quilted toilet roll

Cushelle is a well-known brand of toilet tissue, recognizable by its iconic koala mascot, 'Kenny'. The brand was originally launched in the United Kingdom and Ireland as Charmin by Procter & Gamble, but following a licensing agreement and subsequent branding shifts, it was rebranded as Cushelle in 2010. The product is designed with a focus on softness and strength, often featuring quilted textures.

The manufacturing of Cushelle products takes place in various locations across Europe to serve local markets efficiently. In the UK, much of the production is centered around facilities in Manchester, though supply chains can involve multiple European regional hubs. The brand is currently managed by Essity, a global leader in hygiene and health products that was spun off from the Swedish company SCA.