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Cien Anti-Dandruff 2in1 Classic Shampoo & Conditioner

ownerLidl Stiftung & Co. KG (Germany)
originGermany
manufacturedmultipleCountries

Cien is a specialized private-label brand developed by Lidl, the German global discount supermarket chain. Since its introduction, the brand has become a staple in European households, offering high-quality personal care and cosmetic products at affordable price points. The Cien product line is known for rivaling major global beauty brands in quality tests across various European consumer markets.

While the brand is rooted in Germany, its manufacturing is decentralized. To optimize logistics and maintain low prices, Lidl utilizes a network of third-party contract manufacturers across various European countries, including Germany, Poland, and the United Kingdom, depending on where the product is being sold. This allows for localized production while maintaining the strict quality standards set by the parent company.

Lidl itself is a part of the Schwarz Group, one of the world's largest retail corporations. The ownership structure remains private, headquartered in Neckarsulm, Baden-Württemberg, Germany. By maintaining Cien as an exclusive in-house brand, the Schwarz Group controls the entire supply chain from formulation to the retail shelf, ensuring brand consistency across thousands of stores worldwide.

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