Rexona Men Nonstop Protection Cobalt Dry

Rexona, known as Sure in the UK and Ireland, and Degree in North America, is a globally recognized antiperspirant and deodorant brand. Originally founded in Australia in 1908 by Alice Sheffer, it has become one of the most trusted names in personal hygiene, specifically focusing on physical motion-activated protection.

The product shown is part of their ‘72H Nonstop Protection’ line, manufactured specifically for German-speaking markets, as evidenced by the German labeling (e.g., ‘Deo- & Schweiß-schutz’). Rexona’s manufacturing footprint is global, with significant production facilities located in South America, Europe, and Asia to serve high local demand.

Today, Rexona is owned by Unilever, a British multinational consumer goods giant. Unilever acquired the brand following its merger with Lever Bros and continues to manage its global distribution and innovation. The brand is famous for its ‘MotionSense’ technology, which remains a core USP under Unilever's stewardship.