Crownfield Cinni Bits cereal

Crownfield Cinni Bits is a popular breakfast cereal consisting of crunchy cinnamon-flavored flakes. The brand, Crownfield, is a private-label (own-brand) trademark used exclusively by the German global discount retailer Lidl. This means the product is tailored for Lidl stores across various international markets.

Because Crownfield is a private label, manufacturing is typically outsourced to various contract manufacturers or subsidiaries across Europe and the UK, depending on the specific region where the store is located. The ownership of the brand lies entirely with the Schwarz Group, which is the massive retail conglomerate that also owns the Kaufland hypermarket chain. The brand originates from Germany, reflecting the home country of its parent retailer.