Snack Day Salted Potato Chips

The product shown is a bag of Snack Day Salted Potato Chips, which is a private label brand primarily sold at the discount retailer Lidl. The barcode (4337256324786) indicates it is distributed by Lidl in Germany. Snack Day is a brand created by Lidl to offer a variety of savory snack items. Because it is a store brand, the manufacturing origin is often listed as Germany when sold in the local market, although Lidl utilizes various production facilities across Europe to maintain its supply chain. The brand is ultimately owned by the Schwarz Group, which is one of the largest retail conglomerates in the world, headquartered in Germany.