OMO Lavender & Jasmine liquid detergent

OMO is a well-established global brand in the laundry detergent market, renowned for its stain-removal efficacy. Originally launched in the United Kingdom in 1908 by Hudson's Soap, it was subsequently acquired by Lever Brothers (now Unilever). The brand has evolved significantly over the decades, introducing various formulations from powders to concentrated liquids. This specific bottle, labeled in Greek as OMO Λεβάντα & γιασεμί (Lavender & Jasmine), is tailored for the Mediterranean market.

While Unilever maintains global ownership, the manufacturing process is decentralized. The product is manufactured in various facilities worldwide to serve regional markets efficiently. In Europe, production often occurs in plants located in countries like Greece, Italy, or Poland. Unilever continues to manage the brand under different names globally—such as Persil, Skip, or Breeze—depending on local market history and consumer recognition, though the ultimate ownership remains under the British multinational corporation.