Bison Sportswear clothing

Bison is a well-known Danish menswear brand that has been a staple in the Scandinavian fashion market since its inception. Originally founded by the Danish company Wagner, the brand was established to provide high-quality, durable, and functional sportswear and casual clothing for men. The brand focuses on 'Authentic Sportswear' that is 'Made to Last,' emphasizing longevity and classic styling.

Today, Bison is part of the PWT Group, one of Denmark's leading fashion houses which also owns brands like Lindbergh and Junk de Luxe. While the brand remains Danish in design and management, its manufacturing is outsourced to various global locations including Turkey, China, and Bangladesh to maintain competitive pricing while ensuring quality standards. The ownership remains firmly rooted in Denmark, with PWT Group managing its extensive retail and wholesale distribution throughout Northern Europe.