Urkraft Havregrot Skogsbaer

Urkraft is a well-known Norwegian brand specializing in oat-based products, focusing on natural energy and heritage. This specific product is an instant oatmeal (Havregrot) flavored with forest berries (Skogsbaer), designed for convenience and nutrition. The brand utilizes high-quality Norwegian oats, reflecting the country's long-standing agricultural tradition in grain production.

The brand is owned by Norgesmøllene AS, one of Norway's oldest and most significant milling companies with roots dating back to 1866. Norgesmøllene is, in turn, a subsidiary of the Cernova group. The company emphasizes sustainable production and the use of local ingredients where possible, maintaining a dominant position in the Scandinavian cereal and flour market.