Ivanhoe of Sweden outdoor apparel

Ivanhoe of Sweden is a traditional family-owned brand specializing in functional and sustainable outdoor apparel, particularly known for its use of boiled wool and high-quality textiles. Founded in Gällstad, Sweden, a region with a deep history in textile manufacturing, the brand focuses on 'Slow Fashion' by producing durable items that minimize environmental impact.

While the brand maintains its design and development headquarters in Sweden, the majority of its manufacturing takes place in Europe, specifically in Estonia, to ensure ethical production standards and proximity to its home market. The brand remains under the stewardship of the Göthager family, maintaining its heritage as a classic Swedish outdoor label.