Today Dent Toothpaste

Today Dent is a private-label dental care brand primarily associated with the REWE Group. It offers a comprehensive range of oral hygiene products including toothpastes, mouthwashes, and toothbrushes. The brand is designed to provide high-quality dental care at a competitive price point, exclusive to retailers under the REWE umbrella.

The manufacturing of Today Dent products is typically outsourced to specialized German personal care laboratories and contract manufacturers that adhere to strict European cosmetic and medical safety standards. This ensures that while the product remains affordable, it meets the rigorous quality requirements of the German domestic market. Ownership lies entirely with the REWE Group, one of Europe's leading retail and tourism cooperatives.