ja! Bananen-Bären gummy bears

ja! Bananen-Bären are banana-flavored gummy bears sold under the 'ja!' discount private label brand. The brand was established in 1982 by the REWE Group to offer consumers a wide range of basic food and household products at competitive prices.

As a private label, the products are manufactured by various third-party suppliers, primarily located in Germany, to meet the quality and price standards of the REWE Group. The brand remains a core component of REWE's strategy to provide accessible everyday essentials across Germany and several other European markets where the group operates. Ownership and distribution are managed centrally by the REWE Group, headquartered in Cologne, Germany.