Coles Bread

Coles Bread is a staple private-label product offered by Coles Group, one of Australia's largest retail chains. The brand originated in Melbourne, Victoria, when George Coles opened the first Coles store in 1914. While Coles was a subsidiary of Wesfarmers for many years, it became an independent publicly traded company again in 2018.

The bread is primarily produced within Australia, utilizing local wheat and ingredients to support domestic farmers and ensure freshness. Most Coles brand bread is baked in high-volume commercial bakeries across various Australian states, though some specialty loaves are baked in-store. Ownership of the brand remains entirely within Australia through the Coles Group Limited, which is headquartered in Hawthorn East, Victoria.