UltraLife Magnesium Complex tablets

UltraLife is a health and wellness brand developed specifically for the Australian retail market, primarily sold through Coles supermarkets. The brand focuses on vitamins, minerals, and dietary supplements, with a strong emphasis on providing effective health solutions at an accessible price point. The manufacturing happens within Australia, adhering to the Therapeutic Goods Administration (TGA) standards to ensure quality and safety for consumers.

The brand is owned and managed by Coles Group, one of Australia's largest retail organisations. While the brand itself is a private label initiative of Coles, it is often produced in collaboration with reputable Australian pharmaceutical manufacturers. The ownership has remained consistently Australian-based, with Coles Group Limited being a publicly-listed company on the Australian Securities Exchange (ASX) following its demerger from Wesfarmers in 2018.