Made O'Meter
Discover where a brand or product originates
Cussons, prominently featuring the Carex brand in many markets, is a historic personal care brand with deep architectural roots in both the United Kingdom and Australia. The product shown, likely a Carex '+soft hands' variant, is part of a legacy that began with the Cussons family in Manchester and the merger with Paterson Zochonis. Today, while the manufacturing of this specific unit takes place in Indonesia to serve the Asia-Pacific region, the brand remains under the stewardship of a major British multinational corp.
The brand is celebrated for its hygiene-focused products, including soaps and hand washes. Its distribution and manufacturing strategy involves multiple global sites, though Indonesia serves as a primary hub for items sold in the Oceanic and Southeast Asian markets. The ownership transition over the decades has solidified its position within a diversified consumer goods portfolio that competes globally in the beauty and personal care sectors.
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