Coles Ultra household cleaning product

Coles Ultra is an established private-label brand developed by Coles Group, one of Australia's largest retail chains. While the brand is quintessentially Australian in its conception and management, the manufacturing for many items in the range, including this specific household product, is outsourced to China to ensure competitive pricing for consumers.

The Coles Group Limited, headquartered in Victoria, Australia, oversees the development and distribution of the Coles Ultra line. As an Australian public company listed on the Australian Securities Exchange (ASX), it remains a locally managed entity. These products are typically distributed exclusively through Coles supermarkets and associated retail outlets across the country, featuring a quality guarantee meant to compete with national name brands.