Vanity Fair Lingerie

Vanity Fair is a storied name in the global intimate apparel industry, known primarily for its heritage in creating feminine and functional lingerie. The brand traces its roots back to the early 20th century in the United States, where it evolved from the Reading Glove and Mitten Manufacturing Company into a dedicated lingerie powerhouse. Over the decades, it became synonymous with quality undergarments, particularly bras and panties, catering to a wide demographic seeking comfort and elegance.

In terms of manufacturing, Vanity Fair products are produced across a diverse global supply chain. While the brand management and design are headquartered in the United States, the physical assembly of garments typically takes place in various countries across Central America, the Caribbean, and Asia to leverage specialized textile labor. This global footprint ensures that the brand can maintain its market position through efficient large-scale production.

Ownership of the brand has undergone significant transitions in the 21st century. Originally the cornerstone of VF Corporation (which owes its name to the brand), the lingerie division was sold to Fruit of the Loom in 2007. Fruit of the Loom itself is a wholly owned subsidiary of Berkshire Hathaway, the multinational holding company led by Warren Buffett. Consequently, Vanity Fair Lingerie is currently managed as part of the Berkshire Hathaway portfolio, benefiting from the stability and resources of one of the world's largest investment firms.