Lise Charmel Lingerie

Lise Charmel is a prestigious French luxury lingerie brand that has become a global benchmark for high-end intimate apparel and swimwear. Founded in the 1950s in Lyon, France—a city with a rich history in silk and lace craftsmanship—the brand is world-renowned for its intricate Calais lace, silk embroidery, and sophisticated designs such as the iconic 'Soir de Venise' collection.

The brand's production process reflects its commitment to European craftsmanship. While high-end design, prototyping, and technical development remain rooted in Lyon, the company operates its own manufacturing facilities in France as well as in Bulgaria and Tunisia to maintain a balance between artisan quality and commercial scalability. The brand remains under the stewardship of the Daumal family, who have guided its expansion into several sub-brands including Antigel and Epure.

Today, Lise Charmel is recognized for its technical innovation and artistic approach, combining traditional lacemaking techniques with modern shaping technology. The brand continues to be a privately held entity, preserving its heritage as a family-owned French luxury house while distributing its products through exclusive boutiques and high-end department stores worldwide.