Made O'Meter
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Victoria's Secret is an iconic American retailer originally founded in 1977 by Roy Raymond in San Francisco, California. The brand revolutionized the lingerie and personal care industry by creating a 'boutique' shopping experience. While historically known for its high-profile fashion shows, the brand has shifted its focus towards a more inclusive and diverse range of products, including its popular 'Pink' line and a vast collection of fragrances and beauty products.
In terms of manufacturing, Victoria's Secret utilizes a global supply chain with production facilities located in various countries, including Vietnam, Sri Lanka, Indonesia, and China, to manage its extensive inventory of apparel and personal care items. The brand's corporate evolution saw it become a cornerstone of L Brands for decades. However, in 2021, L Brands completed a spin-off, resulting in Victoria's Secret & Co. becoming an independent, publicly traded company dedicated to managing the Victoria's Secret and PINK brands globally.
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