Anastasia Beverly Hills Brow Wiz

Anastasia Beverly Hills (ABH) is a premium American cosmetics brand founded by Romanian-born entrepreneur Anastasia Soare in 1997. The brand initially gained fame for its eyebrow shaping products and services before expanding into a full line of cosmetics. This specific product, often represented by the barcode 689304186773, is part of their iconic eyebrow collection.

The brand is headquartered in Beverly Hills, California, where most of its product development and design occur. Manufacturing primarily takes place in the United States, although certain specialized components or formulas may be sourced globally. While the company remains largely family-owned, TPG Capital acquired a minority stake in 2018 to support international expansion and digital growth, but Anastasia Soare continues to serve as the CEO and driving force behind the brand's creative direction.