Segafredo Zanetti Caffè Crema Classico coffee

Segafredo Zanetti is a premier Italian coffee brand that has become a global household name. Founded in the late 1980s by Massimo Zanetti in Treviso, Italy, the brand was built on a foundation of controlling the entire production chain, from the coffee plantation to the final cup. This ensures a consistent, high-quality Italian espresso experience that is enjoyed in homes and cafes worldwide.

Today, Segafredo Zanetti is the flagship brand of the Massimo Zanetti Beverage Group (MZB Group). Based in Italy, the group is one of the largest players in the global coffee industry, operating numerous roasting plants and distribution networks across the globe. While the brand's heart and heritage are firmly Italian, manufacturing occurs in multiple countries to supply regional markets efficiently, utilizing beans sourced from their own plantations in Brazil and Costa Rica as well as other global suppliers.

The MZB Group remains the ultimate owner and operates through various local subsidiaries to manage distribution and sales within specific European, American, and Asian markets. This global infrastructure allows Segafredo to maintain its status as a leader in the international coffee scene into 2026 and beyond.