Rummikub Joy board game

Rummikub is a world-renowned tile-based game that blends elements of rummy and mahjong. It was originally invented by Ephraim Hertzano, a Romanian-born Jew who immigrated to Israel in the 1940s. He hand-carved the first sets in his backyard and sold them door-to-door.

Globally, the rights to Rummikub are held by Lemada Light Industries Ltd, the company founded by Hertzano. However, the game is licensed to various regional publishers. In Brazil, the brand and manufacturing are handled by Grow Jogos e Brinquedos, a leading Brazilian toy company founded in 1972. This specific 'Joy' version, featuring cardboard pieces, is produced locally in Brazil by Grow to cater to the domestic market.