Super Pop washing-up liquid

Super Pop is one of the most iconic and traditional household cleaning brands in Portugal, particularly famous for its dishwashing liquids. Founded in 1972, the brand has remained a staple in Portuguese kitchens for decades, positioning itself as a high-quality yet accessible local choice against international competitors.

The product is manufactured in Portugal by the company Eco-Savi, which took over the brand's production after it was formerly managed by multinational corporations. This shift reflects a return to domestic management and production. The brand is currently owned by Sonae, one of Portugal's largest business conglomerates, through its private label and household goods divisions, ensuring steady distribution across major retail chains like Continente.