BOLD Protein Bar Trufa de Chocolate

BOLD is a prominent Brazilian health-food brand that has revolutionized the national protein bar market. Founded in the state of Minas Gerais, the company's mission was to create high-protein snacks that do not compromise on taste, specifically targeting the 'guilt-free' dessert niche. The 'Trufa de Chocolate' (Chocolate Truffle) flavor is one of their flagship offerings, providing 20g of protein and no added sugar.

The brand is owned and operated by Bold Snacks, a Brazilian company based in Nova Lima. Since its inception, the brand has maintained its manufacturing operations primarily within Brazil, leveraging local supply chains for dairy proteins and cocoa. BOLD has quickly grown into a market leader in the healthy snack segment in South America, known for its distinctive packaging and 'soft-core' texture.