Vitakraft Pet Supplies

Vitakraft is a leading global brand in the pet food and supplies industry, with a heritage dating back to 1837. Founded by Heino Wührmann as a small agricultural retail business in Heiligenrode near Bremen, Germany, it has grown over nearly two centuries into a household name for pet owners. The company is particularly famous for its high-quality bird seed, rodent snacks, and decorative aquarium equipment.

While the brand's heart remains in Germany, where the majority of its research, development, and high-tech production takes place, Vitakraft has established a robust international presence. To meet global demand, manufacturing is carried out in multiple locations across Europe and North America. Today, the brand is owned by the Vitakraft Pet Care GmbH & Co. KG, which continues to operate as an independent family-led enterprise with its headquarters in Bremen, Germany.