Choceur Rum Traube Nuss chocolate

Choceur is a private label brand primarily owned and distributed by the German discount supermarket chain Aldi. This specific product, Rum Traube Nuss (Rum Raisin Nut), is a classic German-style chocolate bar. The brand was established to provide high-quality confectionery at competitive prices for the Aldi North and Aldi South networks.

Manufacturing of Choceur products is typically handled by specialized German chocolate manufacturers such as WIHA GmbH or Storck, depending on the specific product line and region. As an Aldi house brand, it remains under the ultimate ownership of the Albrecht family through the respective Aldi corporate entities. The brand is synonymous with the German retail market but has been exported to Aldi locations worldwide.