Made O'Meter
Discover where a brand or product originates
Cedevita is an iconic instant drink brand that originated in 1969 in Zagreb, Croatia (then part of Yugoslavia). It was originally developed by the pharmaceutical company Pliva as a health-oriented multivitamin supplement for mass consumption. Known for its signature granulated texture and fresh preparation, the brand has become a cultural staple across the Balkan region.
Today, Cedevita is manufactured primarily in Croatia at dedicated production facilities in Zagreb. The production process maintains strict quality standards to ensure the stability of the nine essential vitamins included in each serving. The brand has expanded from its classic orange flavor to a diverse range of fruit combinations, including the pineapple and mango variety shown, available in various packaging formats for home and on-the-go use.
Since 2001, Cedevita has been owned by the Atlantic Grupa, a major Croatian multinational food and distribution company. Atlantic Grupa acquired the brand from Pliva and has since invested heavily in modernizing the brand and expanding its distribution throughout Europe and global markets. The brand continues to focus on its position as a functional vitamin drink suitable for all ages.
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