Made O'Meter
Discover where a brand or product originates
Die Gute Schokolade (The Good Chocolate) is a unique fair-trade product initiated by the children and youth initiative Plant-for-the-Planet. Originally launched in 2011, the brand was created to fund reforestation projects; specifically, for every five bars sold, one tree is planted. This specific product is a certified organic milk chocolate.
The manufacturing of this chocolate is handled by the renowned Swiss chocolatier Chocolats Halba, ensuring high-quality standards. The brand is managed by the Plant-for-the-Planet Service GmbH, which handles the commercial distribution for the foundation founded by Felix Finkbeiner. It remains a prime example of a social business model where profits are redirected towards global environmental sustainability.
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