Nude by Nature Cosmetics

Nude by Nature is a prominent Australian cosmetic brand that launched in 2008 in Sydney. The brand quickly rose to fame by positioning itself as a 'clean beauty' pioneer, focusing on 100% natural ingredients, botanical extracts, and formulas free from synthetic preservatives or pigments. It is best known for its loose mineral foundation and commitment to cruelty-free practices.

While the brand's identity is deeply rooted in the Australian lifestyle and its unique flora (such as Kakadu Plum and Lilly Pilly), its manufacturing footprint has expanded to meet international demand, with products being crafted in Australia, the United States, and various European countries.

In terms of ownership, Nude by Nature was acquired by the global beauty incubator and investment group, Markwins Beauty Brands, in 2020. This acquisition helped transition the brand from a local favorite to a global competitor, leveraging Markwins' extensive distribution network and resources while maintaining the brand's original natural ethos.