Makeup by Mario

Makeup by Mario is a luxury cosmetics brand founded by world-renowned celebrity makeup artist Mario Dedivanovic. Known globally for his work with high-profile clients and his 'flawless skin' technique, Dedivanovic launched the line to provide high-performance formulas and tools designed for professional results. The brand officially debuted in late 2020 and has quickly become a staple in the beauty industry.

While the brand was founded and is headquartered in the United States, its manufacturing processes are global. Most products are produced in countries known for high-quality cosmetic excellence, such as Italy, Canada, and the United States, depending on the specific formula and product type. The brand emphasizes professional-grade ingredients and specialized packaging to maintain its luxury positioning.

As of 2024 and moving into the future, the company remains independently owned and operated by its founder, Mario Dedivanovic, who serves as the CEO and Chief Creative Officer. In early 2023, the brand secured a significant minority investment from private equity firms Provenance and Silas Capital to fuel global expansion, yet Dedivanovic maintains majority ownership and creative control of the brand's direction.