Loacker Wafer Cookies

Loacker is a world-renowned Italian brand established in 1925 by Alfons Loacker. Originally founded as a small patisserie in Bolzano, South Tyrol, the company has grown into a global leader in the premium wafer and chocolate market. The brand is particularly famous for its 'Quadratini' and classic wafer sticks that emphasize high-quality ingredients like Italian hazelnuts and Bourbon vanilla.

Today, Loacker remains a family-owned enterprise, maintaining its commitment to tradition and environmental sustainability. Production is concentrated in the heart of the Alps, specifically in Auna di Sotto (South Tyrol, Italy) and Heinfels (East Tyrol, Austria). This geographical choice is strategic as it allows the brand to use pure mountain water and fresh air in its manufacturing process, which are essential elements of their product quality.

The company is currently led by the third generation of the Loacker family. Despite its massive global export reach to over 100 countries, the brand has resisted acquisition by larger multinational food conglomerates, ensuring that its original Italian heritage and family-led values remain the core of its business operations well into the 2020s and beyond.