Made O'Meter
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Fine is a prominent brand in the hygiene industry, widely recognized for its facial tissues and paper products. The brand was established by the Nuqul Group in Jordan in 1958. Over the decades, it has grown from a local initiative into a global leader in the production of high-quality hygienic paper products, known for its Steripro technology which ensures a germ-free experience.
The manufacturing of Fine products occurs across multiple facilities in the Middle East and North Africa, including Jordan, Egypt, Saudi Arabia, and the United Arab Emirates. This regional manufacturing footprint allows for efficient distribution across global markets. The brand remains under the ultimate ownership of the Fine Hygienic Holding (FHH), which is headquartered in Dubai, UAE, and continues to be managed by the founding Nuqul family while expanding its portfolio into wellness and nutritional supplements.
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