5-Minute Crafts

5-Minute Crafts is a globally recognized digital media brand famous for its DIY projects, life hacks, and instructional videos. Launched in 2016, the brand quickly became one of the most-watched and followed entities on platforms like YouTube and Facebook. The content is designed to be visually engaging and cross-border, often featuring minimal dialogue to appeal to an international audience. While the digital 'manufacturing' of the content occurs in various production studios, the brand's creative hub is deeply rooted in Cyprus.

The brand is a flagship property of TheSoul Publishing, a global digital media publisher. Although the founders are of Russian origin, the company is headquartered in Limassol, Cyprus, and operates as an international firm with employees and production studios located in several countries. The ownership structure remains private, under the management of TheSoul Publishing, which oversees a vast portfolio of digital channels reaching billions of subscribers worldwide.