Wrigley's Airwaves Cool Cassis chewing gum

Airwaves is a popular brand of sugar-free chewing gum known for its intense menthol and eucalyptus flavor profile. Originally launched under the Wrigley umbrella, it was designed to provide a clearing, refreshing sensation for the breath and nasal passages. The 'Cool Cassis' variety specifically blends this intense cooling effect with a blackcurrant (cassis) fruit flavor.

While the brand was born in the United States through the Wm. Wrigley Jr. Company, it has become a global staple. Following the 2008 acquisition of Wrigley by Mars, Incorporated, the brand is now part of the Mars Wrigley Confectionery division. Production is decentralized to serve various markets, with major manufacturing facilities located in countries such as Poland (Poznań), France, and China, depending on the specific region of sale.

Today, Airwaves remains one of the flagship gum brands for Mars, Inc., benefiting from a massive global distribution network that spans across Europe, Asia, and Oceania. The brand continues to focus on the 'intense refreshment' niche within the confectionery market.