Guldfågeln Chicken Products

Guldfågeln is one of Sweden's most recognized brands in the poultry industry. The brand was established in 1975 and has built its reputation on providing high-quality chicken products sourced from Swedish farms. The production is primarily centered in Mörbylånga on the island of Öland and in Falkenberg, ensuring a short supply chain from farm into the consumer's kitchen.

While the brand has deep Swedish roots, it is currently owned by the Scandi Standard Group, which is the leading producer of chicken-based food products in the Nordic region and Ireland. Scandi Standard was formed through a merger of several major poultry companies and is headquartered in Stockholm, Sweden. The brand continues to focus on animal welfare and domestic sourcing as its core marketing pillars.