lastminute.com online travel agency

Lastminute.com is a pioneering brand in the online travel retail sector, famously founded in the United Kingdom during the late 1990s dot-com boom. The brand quickly became a household name for spontaneous travelers looking for flight and hotel deals. Since its inception, the brand has undergone several changes in ownership, evolving from a London-based startup to a major player in the European digital travel industry.

Today, the brand is operated by the lastminute.com group (formerly known as Bravofly Rumbo Group). While its roots are British, the company's operational headquarters and corporate governance are now primarily centered in Chiasso, Switzerland, and Madrid, Spain. The manufacturing of its 'product' is essentially the development of digital software and customer service infrastructure, which is distributed across multiple European tech hubs. It remains one of the largest publicly traded online travel agencies on the SIX Swiss Exchange.