madeometer

Made O'Meter

Discover where a brand or product originates

Helly Hansen 50L Duffel Bag

Owner:Kontoor Brands, Inc. (USA)
OriginNorway
Manufactured:Multiple countries

Helly Hansen is a renowned Norwegian brand specializing in professional-grade gear for ocean and mountain activities. Founded in 1877 by sea captain Helly Juell Hansen in Moss, Norway, the brand began by producing waterproof oilskin jackets and trousers. Over the decades, it pioneered several layering systems and technical fabrics that have become industry standards.

Today, Helly Hansen gear is designed in Norway but manufactured through a global supply chain, with production facilities primarily located in Asia, including Vietnam and China, to meet specialized technical manufacturing requirements. While its heritage is deeply rooted in Norwegian maritime culture, the brand's ownership has changed over the years to support international expansion.

Since 2018, Helly Hansen has been owned by Canadian Tire Corporation, a major Canadian retail company. This acquisition integrated the iconic heritage brand into a larger retail ecosystem while maintaining its headquarters in Oslo, Norway. The brand continues to be a leader in technical sailing and ski apparel, used by professionals worldwide.

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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