WC Frisch Blau Kraft-Aktiv Ocean Fresh

WC Frisch is a leading German brand specializing in toilet hygiene and cleaning products. Known for its innovative rim blocks, the brand is widely recognized for the 'Kraft-Aktiv' range, which combines cleaning foam, limescale protection, dirt protection, and extra freshness. The specific 'Blau' variety featured in the image is designed to color the water blue, providing a visible sign of cleanliness and active hygiene with every flush.

The brand originated in Germany and has been a staple in European households for decades. It is owned by Henkel AG & Co. KGaA, a major multinational chemical and consumer goods company headquartered in Düsseldorf. Manufacturing for WC Frisch products typically occurs in Henkel's European production facilities, notably in Kruševac, Serbia, which serves as a global hub for the company's laundry and home care division. As part of Henkel's global portfolio, the product is sold under different brand names internationally, such as Bref in many other European and Asian markets.