Haldiram's Kashmiri Mixture

Haldiram's is one of India's most iconic snack and confectionery brands, originating as a small retail sweets shop in Bikaner, Rajasthan, in 1937. The brand has since evolved into a global powerhouse in the traditional Indian snack market, known specifically for its 'Namkeen' (savory snacks) like the Kashmiri Mixture shown here.

The product is primarily manufactured in India, with large-scale production facilities located in Nagpur, New Delhi, and Kolkata to serve both domestic and international markets. The brand remains family-owned, though it operates through regionally distinct entities such as Haldiram Snacks (North) and Haldiram Foods International (West/South) that collaborate under the unified Haldiram's umbrella. It is celebrated for standardizing traditional Indian recipes for a modern, global consumer base.