Made O'Meter
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Under Armour is a premier American sports equipment company that manufactures footwear, sports, and casual apparel. Founded in 1996 by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team, the brand was built on the innovation of moisture-wicking synthetic fabric to keep athletes cool and dry.
While the brand originated in the United States, its manufacturing is highly globalized. Under Armour products are manufactured across multiple countries, including Vietnam, Jordan, Malaysia, China, Cambodia, and the Philippines, to meet global demand. This diverse supply chain allows the company to maintain high performance standards while scaling its operations.
The brand is owned by Under Armour, Inc., which remains headquartered in Baltimore, Maryland. Since its inception, the company has grown from a basement operation into a multi-billion dollar entity, competing directly with major athletic brands by focusing on performance-enhancing technology in their apparel and footwear lines.
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