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Power Force Spülmittel Classic

ownerVANDEPUTTE S.A./N.V. Holding – Zeepfabriek (Belgium)
originBelgium
manufacturedmultipleCountries

Power Force is a private-label cleaning brand exclusively sold and controlled by Aldi, the renowned German discount supermarket chain. Specifically, the Power Force line is a staple across Aldi stores in various regions, including Europe and Australia, catering to households with a wide range of affordable yet effective cleaning solutions such as dishwashing liquids (Spülmittel), detergents, and surface cleaners.

The product's manufacturing is typically decentralized, with Aldi partnering with various third-party chemical manufacturers across Europe (such as in Germany, Poland, or the United Kingdom) to produce the liquid detergents under the Power Force specification. This allows the brand to maintain competitive pricing while ensuring local distribution efficiency. As a private label, the ultimate ownership and brand direction reside with the Aldi Group, specifically split between Aldi Nord and Aldi Süd depending on the territory.

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