Made O'Meter
Discover where a brand or product originates
ElPozo is a household name in Spain, famously known for its wide range of meat products. Founded in Alhama de Murcia, the brand began as a small grocery store and butcher shop in 1935 and has since grown into a massive international food group. The product shown is a classic Frankfurt-style sausage, which is produced primarily in Spain.
The brand is owned by the Fuertes Group (Grupo Fuertes), a large Spanish industrial holding company that manages the entire production cycle, from livestock farming to the finished packaged product. This vertical integration allows ElPozo to maintain high quality and food safety standards across its distribution network in Europe and beyond.
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